The LIT Team
The core team
Danny Han
Lector Future of Food
Dr. Danny Han is an Assistant Professor at Zuyd University of Applied Sciences, specializing in hospitality and tourism management. His work focuses on the intersection of food experiences and digital innovation, contributing to the innovation in the hospitality sector. He plays a role in integrating immersive technologies into food-related research and industry collaborations.
Dominik Mahr
Professor Digital Innovation & Marketing
Dr. Dominik Mahr is a Professor of Digital Innovation and Marketing at Maastricht University and serves as the Scientific Director of DEXLab. His research focuses on the intersection of digital technologies, customer experience, and innovation. He works closely with industry partners to explore how immersive technologies suchcan transform businesses and consumer interactions.
Jonas Heller
Assistant Professor
Dr. Jonas Heller is an Assistant Professor at Maastricht University and Co-Founder of DEXLab. His research explores digital innovation, marketing, and consumer behavior in the context of immersive technologies. His work focuses on how businesses can leverage AR and VR to enhance customer engagement and brand experiences.
Tim Hilken
Assistant Professor
Dr. Tim Hilken is an Assistant Professor at Maastricht University and Co-Founder of DEXLab. His research specializes in augmented reality (AR), digital marketing, and technology-driven consumer experiences. He investigates how immersive technologies impact business strategies, consumer engagement, and service innovation.
Richard Martina
Lector Innovative Entrepreneurship
Dr. Richard Martina is a Professor of Entrepreneurship at Zuyd University of Applied Sciences. He specializes in innovation, entrepreneurship, and technology assessment, focusing on fostering entrepreneurial initiatives and assessing technological advancements.
Lyvie Schoenmaeckers - Andriessen
Support Officer
Lyvie Schoenmaeckers-Andriessen is the Lab Manager at Zuyd University's Food Experience Lab (FXL). She plays a key role in managing lab operations, coordinating research projects, and facilitating collaborations between academia and industry. Her work supports the integration of immersive technologies in food experiences, helping to bridge research and real-world applications.
Affiliated members
Roberta Di Palma
Doctoral Researcher
Roberta Di Palma is the Lab manager at DEXLab, responsible for managing the lab’s daily operations and supporting research activities. Also, she is a third-year PhD candidate. She helps drive interdisciplinary projects by connecting students, researchers, and industry partners. Her work ensures that DEXLab runs smoothly as a hub for immersive technology research and innovation.
Alexandru Maris
Doctoral Researcher
Alexandru Mariș is a researcher at DEXLab, focusing on immersive well-being and the psychological effects of immersive technologies. His work examines how AR, VR, and other digital experiences can contribute to mental health, relaxation, and overall well-being. His research helps shape the future of digital experiences in healthcare and wellness applications.
Ibrahim Humdi
Doctoral Researcher
Ibrahim Humdi is a PhD candidate at Maastricht University's School of Business and Economics, within the Marketing & Supply Chain Management department. His research centers on digital experience and immersive technologies.
Stefan Bos
Doctoral Researcher
Stefan Bos is a PhD candidate at Maastricht University's School of Business and Economics (SBE), focusing on emotional and behavioral change through Virtual Reality (VR). His research aims to utilize VR to enhance empathy and understanding toward stigmatized groups and situations. He is particularly interested in how immersive technologies can influence perceptions and behaviors.
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Jos Gelissen
Senior Lecturer
Jos Gelissen is a Senior Lecturer at Zuyd University of Applied Sciences, specializing in virtual reality and its applications in education and media. He teaches at the Maastricht Academy of Media Design and Technology, focusing on integrating immersive technologies into educational settings.
Anna Krispin
Doctoral Researcher
Anna Krispin is a researcher at DEXLab, specializing in the role of immersive technologies in communication and consumer engagement. Her research focuses on how digital tools can enhance human interactions, both in business and social settings. She works on projects that explore the integration of technology to create more meaningful and interactive experiences.
Sha Wang
Doctoral Researcher
Sha Wang is a PhD candidate at the School of Business and Economics (SBE), Maastricht University. Her research focuses on enhancing entrepreneurial strategies and marketing opportunities in the context of Web 3.0. Specifically, she investigates how metaverse technologies and devices—such as AR glasses—can support entrepreneurs in expanding their international trade activities, thereby contributing to the global economy.